{"version":"1.0","provider_name":"","provider_url":"https:\/\/www.rolandomendez.com\/blog","author_name":"Ro","author_url":"https:\/\/www.rolandomendez.com\/blog\/author\/admin\/","title":"A Lesson in Generational Marketing Missteps -","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"cXpL6yxlEc\"><a href=\"https:\/\/www.rolandomendez.com\/blog\/2009\/02\/a-lesson-in-generational-marketing-missteps\/\">A Lesson in Generational Marketing Missteps<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.rolandomendez.com\/blog\/2009\/02\/a-lesson-in-generational-marketing-missteps\/embed\/#?secret=cXpL6yxlEc\" width=\"600\" height=\"338\" title=\"&#8220;A Lesson in Generational Marketing Missteps&#8221; &#8212; \" data-secret=\"cXpL6yxlEc\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.rolandomendez.com\/blog\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","description":"Hey, remember OK Soda? Yeah, me neither. Ironically OK Soda was Coka Cola&#8217;s attempt to &#8220;market aggresively&#8221; to my generation (generation X) in the mid-90&#8217;s. You can read a lot more about OK Soda in it&#8217;s wikipedia entry. The story of OK Soda reads like a how-not-to case study for generational marketing. &#8220;OK Soda was intentionally marketed at the difficult Generation X and Generation Y markets, and attempted to cash in on the group&#8217;s existing disillusionment and disaffection with standard advertising campaigns; the concept was that the youth market was already aware that they were being manipulated by mass-media marketing, so this advertising campaign would just be more transparent about it.&#8221; Coke basically distilled an entire generation down to a series of stereotypes and created a product around that and it fell flat. This got me very curious, what insights did Coke&#8217;s marketing team have about Generation X? You can gleam some of it in their product&#8217;s &#8220;manifesto&#8221;: 1. What&#8217;s the point of OK? Well, what&#8217;s the point of anything? 2. OK Soda emphatically rejects anything that is not OK, and fully supports anything that is. 3. The better you understand something, the more OK it turns out to be. [&hellip;]","thumbnail_url":"http:\/\/www.rolandomendez.com\/blog\/wp-content\/uploads\/2009\/02\/beverage.jpg"}